
Monday, June 04, 2007
The Hobson & Holtz Report - Podcast #246: June 4, 2007
Content summary: Today’s show from Switzerland and the UK; vote for FIR at Podcast Alley; something special in the works for FIR #250; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports; doctor blogs his own malpractice trial; Google buys FeedBurner; new RealPlayer to capture web video; targeting 20 million Facebook users with polls; David Phillips reports; listeners’ comments discussion; news about next Thursday’s show; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for June 4, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from Zurich, Switzerland, and Wokingham, Berkshire, England.
Download the file here (MP3, 26.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday June 7…
Saturday, June 02, 2007
FIR Interview- Ike Pigott, American Red Cross: June 2, 2007
Communicating with residents of areas struck by natural disasters is a challenge, but Ike Pigott—communications director for the American Red Cross’s Southeast region—has found that blogs can play a significant role in improving the flow of information. Ike and Shel Holtz talked about the introduction of blogs to the mix, the spread of the idea to other regions, and the potential for other social media in disaster communication as well as the possible other uses of blogs.
About our Conversation Partner
Ike Pigott is the Director of Communications and Government Relations for the American Red Cross in the southeastern U.S. As an in-house communications consultant, Ike counsels 107 local chapters on strategy, training, and crisis communications.
A 16-year veteran of broadcast news, Ike won several awards (including an Emmy for news writing.) He left television - but not his passion for helping others tell their story to the world. Ike is self-taught as a blogger, a web-designer, a site administrator, and a social media enthusiast. He tells others that if he can learn it, they can too.
While making the transition to the non-profit world, Ike started freelancing as a media trainer and interview coach - and continues to hone those skills working with Red Cross volunteers who deploy across the country in disasters. In the little spare time his family and work afford him, be blogs about whatever crosses his mind at Occam’s RazR and teaches Kung Fu at his home. Ike is married with two young children who teach him more than he teaches them. He’s a regular on Twitter.
Download the 24-minute conversation here (MP3, 10.8Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox. Photo of Ike Pigott by Kami Huyse.
Friday, June 01, 2007
FIR Interview - Karl Susman, Blogger/Podcaster Insurance: 06/01/07
In the U.S. anybody can sue anybody for anything. Whether you’re right or wrong, being sued could cost tens of thousands of dollars just to defend yourself, to say nothing of a judgment against you. It’s an issue that is bound to hit bloggers and podcasters sooner or later, which is why Karl Susman—a blogger and a podcaster himself—found underwriters to provide liability insurance for bloggers and podcasters, which he now offers through his Los Angeles-based insurance agency.
Karl and Shel Holtz spoke about the liability insurance as well as equipment coverage and what it can mean for bloggers and podcasters.
About our Conversation Partner
Karl Susman runs Susman Insurance in Los Angeles, California. His webpage detailing information on podcaster and blogger insurance can be found at www.susmaninsurance.com/podcast. He can be reached via Skype at karlwireless. He also blogs and podcasts. He also Twitters.
Download the 20-minute conversation here (MP3, 9.4Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
FIR Interview - Robin Crumby, Melcrum: May 31, 2007
Social networks are attracting a lot of attention in business, no more so than in the field of organizational communication. In this edition of For Immediate Release podcast interviews, Neville talked with Robin Crumby, Managing Director at London-based research and training firm Melcrum.
Our conversation included discussion about the Melcrum Communicators’ Network - its launch, what’s in it for communicators, where it fits in a crowded social networks space, and what the future might hold.
About our Conversation Partner
Robin Crumby is Melcrum’s Managing Director and co-founded the business with Victoria Mellor in 1996.
Robin has launched a number of online communities and websites for professional communicators over the years, including The Communicators’ Network, The Internal Comms Hub, and the Strategic Communication Research Forum. He oversees Melcrum’s marketing, sales and operations for its three offices in London, Chicago, IL and Sydney, Australia.
Melcrum is a research and training business, expert in all aspects of internal communication. Through its global networks, Melcrum connects more than 25,000 professional communicators in sharing what works.
Download the 14-minute conversation here (MP3, 6.2Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, May 31, 2007
The Hobson & Holtz Report - Podcast #245: May 31, 2007
Content summary: Join the FIR Facebook community; FIR #250 is soon; a bunch of ‘FIR Interview’ podcasts coming; IABC ConferenceCasts get underway; the Media Monitoring Minute with CustomScoop; a social media job description; Bruce Willis joins the conversation; the FanLib.com kerfuffle; the Melcrum Communicators’ Network debuts; it’s that time again: more dissing of PR; Google Gears blurs online and offline; Dan York reports on Mashable, the Melcrum Communicators’ Network, Facebook platform, Twitter ‘replies’ tab, new Windows Live Writer beta; listeners’ comments discussion; conferences next week: Delivering The New PR 2.0 and Engagement, Social Media and the Internal Communication Revolution; news about next week’s shows; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for May 31, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday June 4…
Monday, May 28, 2007
The Hobson & Holtz Report - Podcast #244: May 28, 2007
Content summary: The Media Monitoring Minute with CustomScoop; Lee Hopkins reports: talk about Second Life; Reuters CEO starts blogging; Vocus’ huge blogger relations mistake; McDonald’s petitions for change of dictionary definition of McJob; Sun Microsystems and the ambient conversation; Facebook opens up for third party widgets; UK survey: 40 percent of bloggers post damaging information; David Phillips reports on user generated markets; listeners’ comments discussion; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for May 28, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 27.2 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday May 31…
Friday, May 25, 2007
The Hobson & Holtz Report - Podcast #243: May 24, 2007
Content summary: Neville’s explanatory intro; Sallie Goetsch co-hosts again; the Media Monitoring Minute with CustomScoop; are there any truly net-savvy politicians out there?; Bob Lutz’ thick skin; what is PR 2.0 anyway?; MyRagan.com clamps down on the Social Media Club community group; Dan York reports on music, ghost blogging and Technorati’s relaunch; some answers to the Question of The Week on Dolphin Music; listeners’ comments discussion; the music; and more.
[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for May 24, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, an 81-minute podcast recorded live from El Cerrito, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday May 28…


